The Opportunities and Challenges Brought by COVID-19 to China's Tourism Industry

Abstract

From the end of 2019 to the first half of 2023, the world is experiencing a coronavirus pandemic. During this period, the world's tourism industry has been greatly impacted and faced with many challenges. COVID-19 has not only affected the national economy but also affected people's mental health and Consumer behavior. The research on their behavior helps to analyze the current situation of the tourism industry and the development trend of the tourism industry after the pandemic. This article uses the research method of literature review. This paper conducts research from these aspects: the impact of the coronavirus pandemic on the tourism industry, especially changes in people's consumption behavior, and future development. The COVID-19 pandemic has had a huge impact on travel businesses, and other sectors within the travel industry, and has also spurred the development of emerging areas. The COVID-19 epidemic has had a great impact on all branches of the tourism industry, including but not limited to travel companies, the transportation industry and cloud tourism, etc. Through government support, the awakening and improvement of the tourism industry itself, and grasping the trend of social development, actively develop emerging fields to improve the impact of the epidemic on the tourism industry in the past three years.