The Operations and Strategy for Container Yard Operators in Xiamen Port

Abstract

Under the “New Normal” of economy development and container shipping industry, the supply and demand of container yard service in Xiamen port mismatch increasingly, profit margins of container yard operators continue to suffer from extrusion. In facing such difficult circumference, a survey was conducted to analysis the status quo of container yard operators in Xiamen port. Characteristics of these operators were identified to analysis their operations and strategy. Then, four strategic measures, namely cost differentials, value improving, supply chain strategy and resource acquisition, are examined to help operators to struggle out of their disadvantage competitive position to achieve long term success. Our study is aiming to promote Xiamen international container yard industry to achieve a healthy and stable development, further support the position and development of China Southeast International Shipping Center.