Abstract
The purpose of this paper is to determine the attractiveness of Kuantan Port as a hub port due to the opening of Malaysia-China Kuantan Industrial Park (MCKIP) using mathematical algorithms. The distance between both ports of origin and port of destination is one of the factors that will be evaluated in determining the relevance of selecting a hub port. The reason is that the shorter the route, the higher cost savings can be obtained. It is capable of helping China shipping liners in making decisions on which of Malaysia's ports can accommodate their vessels for cargoes loading and discharging processes. The result shows that Kuantan Port is the best port to be selected in terms of high-cost saving compared to other hub ports in Malaysia. Keywords: MCKIP, Kuantan Port, China Shipping Liners, Maritime Business, SWOT and TOWS Matrix, Supply Chain.
Highlights
Malaysia intends to expand the Malaysian economy in the bilateral relations with China through the establishment of the Malaysia-China Kuantan Industrial Park (MCKIP)
For the qualitative data set, some interview sessions and sets of questionnaires consist of the efficiency of handling facilities, technology, equipment, workforce, total number of birth, draft and harbour, are used for obtaining feedbacks from technical experts who are the top management of Kuantan Port Consortium (KPC)
Weakness and Threats (WT) The weakness of the port is that it has a small berth area and poor road linkage that is a threat to improving the use of technology and good handling practices, cost expansion of Kuantan Port, and competition with the others hub port can be solved by the relevance strategy to overcome the problems
Summary
Malaysia intends to expand the Malaysian economy in the bilateral relations with China through the establishment of the Malaysia-China Kuantan Industrial Park (MCKIP). The official launch of the Malaysia-China Kuantan Industrial Park moves a new chapter in the relationship between the two countries, a relationship that has matured beyond expectations (Lee and Sean, 2013). Due to the location reason, Kuantan Port has a big potential for opportunities in handle cargoes from and to the Malaysia-China Kuantan Industrial Park (MCKIP) than the other competitor ports. The establishment of Malaysia-China Kuantan Industrial Park (MCIKP) located within ECER Malaysia is an effort to further strengthening the economic and trade relations between Malaysian Government and China. This study intends to analyse the possibility of Kuantan Port attracting main China Shipping Liners to dock at the port due to the opening of MCKIP at Kuantan, Pahang
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