Abstract
Holbraad and Pedersen have revisited the ontological turn, suggesting that it is strictly concerned with methodology only. Holbraad goes even further, accepting an aesthetic criterion for ethnography only. This is a sign of theoretical decline. In my paper, I claim that ontologists’ tendency to overestimate the significance of ethnographic experience causes theoretical confusion. I claim that neo-pragmatic analysis can eliminate this confusion. I also argue that there is only one remaining issue from the ontological turn that is not entirely lost. A careful evaluation of all folk categories, with all its possible consequences, can boost the robustness of all competitive theories, Cognitive Evolutionary Science included.
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