The Olympic Effect on American Attitudes towards China: beyond personality, ideology, and media exposure

Abstract

This paper explores the impact that increased exposure to China during the two and a half weeks of the Beijing Olympics had on American attitudes towards China. A large N longitudinal survey revealed a significant increase in negative attitudes towards China from the beginning to the end of August 2008. Statistical analysis revealed no dominant explanation for this change, however. Instead, personality (openness), ideology (social dominance orientation and right wing authoritarianism), and media exposure each had a small impact on changing attitudes. Further research (including a follow-up experiment manipulating the valence of media coverage of China) suggested both the possibility of an ‘efficiency effect’, whereby China's very success in both hosting and competing in the Olympics generated increased American anxiety about China, and a ‘cheating effect’, whereby stories about underage Chinese gymnasts and deception (e.g. lip synching while another child actually sang during the Opening Ceremonies) diffused broadly through social networks, uniformly and negatively impacting American attitudes towards China.