The older entrepreneurial self: intersecting identities of older women entrepreneurs

Abstract

Purpose The purpose of this paper is to contribute to the developing literature on entrepreneurship and identity by exploring the multidimensionality of older (50+) British women entrepreneurs’ identity. By using positionality as a lens, greater insight into the complexity of the lived multiple identities of older women entrepreneurs is explored. Design/methodology/approach A total of 12 in-depth qualitative interviews took place throughout the UK seeking to capture the various experiences of how older women engage with intersecting discourses surrounding enterprise culture and ageing whilst constructing their identities. Findings Overall, findings evidence the outcomes of these intersecting dimensions are largely positive and demonstrate the life enhancing benefits of these overlaps. Whilst tension was evidenced between age and how these women entrepreneurs perceive their entrepreneurial identities, as well as some constraints between identity as “mother” and “entrepreneur”, overall synergy was found between the intersection of older women entrepreneurs’ social identities and their entrepreneurial identity. It must be noted, however, that this synergy was heavily reliant on context and stage of life for these women. Originality/value This paper challenges the traditional discourse of entrepreneurship, which produces a homogenous view of entrepreneurs and omits key historical and social variables in the process of identity formation. The current paper adds to increasing calls to develop more sophisticated ways of measuring and understanding entrepreneurship and its impacts. The authors echo calls throughout the most recent literature to move away from the agency agenda and pursue lines of enquiry that examine entrepreneurship as a process in contexts that are underpinned by both agency and external factors.