Abstract
The educational and socialization role of the media is not the latest novelty, however there are niches that have not been developed yet. Realizing the opinion-forming role of the mass media, which may be reflected in social behaviours, the authors of this article will analyse the content of chosen media products. The image of elderly people presented by the most popular Polish and American series will be examined. The research aims to find whether Desperate Housewives and Colours of happiness (original title: Barwy szczęścia) adjust the image of old age to the social-demographic situation, which is constantly changing in the majority of countries. Does the colossus – television promote stereotypes which make age discrimination morally approved – or just the opposite – a well thought out image, shaping the recognition and respect for people in their “third age”?
Highlights
Ida Greenberg1. - short, grey hair, wrinkles on the forehead 2. - no makeup, glasses - eccentric, old - fashioned clothes: intensive colours, big patterns (i.e. pink sweater with a cherry motif; long, loose, owery dress)
Nowadays, signi cant changes resulting from society ageing can be observed
The way of presenting old age in the media has social consequences outside the small screen. When it comes to the de nition of “old age”, a peculiar chaos may be observed in the reference books
Summary
1. - short, grey hair, wrinkles on the forehead 2. - no makeup, glasses - eccentric, old - fashioned clothes: intensive colours, big patterns (i.e. pink sweater with a cherry motif; long, loose, owery dress). - the object of neighbours’ jokes - neighbour - the driver and the owner of an old car - active participant in the neighbourly community (participates in the search of a missing resident) - irresponsible, infantile. - disrespect: children are (belligerent attitude): by pushing and shoving force isolates children an older woman who is from their mother, orders falling down on the lawn, children to stay away from mother doesn’t react, their own mother, screams, supports her children, runs following the eeing strengthens their attitude family towards elderly people. - regarded asexual: exploited for the care of her during conversation animal about the burglary. - mistrusts their competence neighbours ironically in proper care of the cat are giving their opinion about the sexuality of the heroine. - regarded asexual: neighbours are laughing, when the heroine is con ding in them her anxieties that someone peeped at her during the bath
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