Abstract
The Internet-only bank is an emerging banking service that could shift the paradigm of the banking industry. The present study used the push-pull model as the theoretical framework to investigate the Internet-only bank as an alternative. A total of 134 respondents were yielded and assessed with component-based structural equational modelling. The results indicate low service quality and inconvenience positively influenced alternatives. The present study provides insights into Internet-only bank service design.
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