Abstract
The use of the Northern Sea Route as a transport corridor between the European and Asian continents is currently attracting increased interest in the trade, economic and logistic communities. The possibility to deliver cargo from Europe to Asia and back much faster is extremely attractive for cargo owners in the conditions of instability of the development of modern regional economic trends, turbulence of the global economy as a whole. In the conditions of rapidly changing market demand and supply in the markets of food products in Europe and Asia, the use of the Northern Sea Route as the shortest route between two continents is becoming especially popular for operators in the field of perishable goods logistics. Nevertheless, the possibility of using the Northern Sea Route is significantly limited by the complexity of transporting cargo in the autumn-winter period due to the need for ice pilotage. Assessment of the competitiveness of the Northern Sea Route compared to traditional routes seems to be an important aspect of the formation of consumer preferences among the owners of perishable goods and operators of transportation in reefer containers. The paper proposes a method for assessing the competitiveness of the Northern Sea Route with respect to alternative routes, taking into account the specifics of transportation of perishable goods in reefer containers. Criteria and indicators of competitiveness of the compared routes are presented, covering the full range of economic and technological components that determine the handling and transportation of perishable goods in reefer containers.
Highlights
The competitiveness of any product or service is defined as an assessment of certain properties, characteristics of this product or service in relation to other competing services of this kind, which are most preferable for real and potential customers
In a comparative analysis of the competitiveness of transport routes, such properties or characteristics may be the regularity of shipments, the speed of cargo delivery, the speed and quality of cargo handling at the starting and ending points of the route, the safety of goods along the way, shipments in lots
Since the paper considers the competitiveness of the transport route for perishable food products, it is extremely important to take into account the seasonality factor
Summary
The competitiveness of any product or service is defined as an assessment of certain properties, characteristics of this product or service in relation to other competing services of this kind, which are most preferable for real and potential customers. J =1 where ki – the coefficient of significance of the competitiveness parameter, i - index of competitiveness indicator, j - index of the number of the expert, j =1, N, K ij - scoring point of the j - th expert on the i - th indicator, N – total number of experts, Q - total number of points. It seems that more objective results can be obtained due to the methodology, when the significance of individual indicators is given as a percentage, and the sum of all values should always be constant, i.e. 100 %. Name of a criterion 1 Complex of services for handling reefer containers en route
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