The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation

Shanshan Wang Shanshan Wang,Zhuzhu He Zhuzhu He,Yuewen Liu Yuewen Liu,Yixiang Zhang Yixiang Zhang

doi:10.1109/icise.2010.5691646

The nonlinear effects of satisfaction rating and seller reputation on consumer repurchase behavior: An empirical investigation

Shanshan Wang Shanshan Wang, Zhuzhu He Zhuzhu He + Show 2 more

https://doi.org/10.1109/icise.2010.5691646

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Publication Date: Dec 1, 2010

Citations: 11

Affiliation: Inner Mongolia University, University of Science and Technology of China, City University of Hong Kong

#Repurchase Behavior #Seller Reputation + Show 8 more

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Abstract

This paper studies the nonlinear effects of consumers' satisfaction ratings and seller reputation on consumers' repurchase behavior. This paper is unique from two perspectives: (1) it studies consumers' repurchase behavior rather than consumers' repurchase intention; (2) it hypothesizes nonlinear effects rather than linear effects. To verify our theoretical hypotheses, we collect actual transaction data and conduct a two step analysis. Our findings and the implications are discussed.

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