Abstract

This study investigates the complex interplay among student experience, engagement, and academic success in online learning. Its primary goal is to understand how the quality of student experience influences their engagement and academic achievements. The research followed a rigorous four-phase approach, starting with a thorough literature review to establish a strong theoretical foundation. Pre-validated constructs and measurement items were selected to suit the nuances of online learning and the diverse student population in Vietnamese universities. The core of the study involved administering a structured questionnaire to 300 volunteer students from various universities and academic fields in Vietnam. After data collection, a meticulous data purification process was conducted, followed by statistical analysis using Smart PLS 4.0 software. The results highlight the essential role of a positive student experience in promoting increased student engagement and, consequently, improved academic success. These findings have significant implications for Vietnamese universities, emphasizing the need for educator development, holistic student support, digital access, and data-driven interventions to enhance the educational experience.

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