Abstract
ABSTRACT Senior living is an emerging research topic among hospitality scholars. Drawing upon the theory of planned behavior, this study examines the determining factors of potential residents, Baby Boomers, moving into senior living communities. We developed a survey derived from expert interviews, and data (n = 400) were collected via Qualtrics. The results show that personal privacy and employee competency develop a positive attitude toward senior living; friends and church members are greater social influences than family members; and psychological preparation and being a decision maker improves seniors’ perception of behavioral control. The synergistic interaction indicates a sense of control over their life could further enhance the positive attitude toward Boomers’ decision to choose senior living. The managerial implications are discussed for industry practitioners.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Hospitality & Tourism Administration
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
