The Next Generation of Packaging– Driving Towards Sustainability

Abstract

The role of packaging can neither be ignored nor overlooked, making it a crucial element of the marketing mix. The term "eco-friendly packaging" is no longer just a buzzword. The way companies handle packaging is going to develop and alter as a result of a worldwide shift toward combating climate change. Rather than being a secondary consideration, ecologically friendly sustainable packaging will become increasingly significant. Especially in an incredibly competitive industry that is food, sustainable packaging gives a competitive advantage to food and beverage brands and allows them to hold an identity of their own.