Abstract
Mediated debates provide audiences with invaluable campaign information, and the public does in fact learn from debate exposure. Debates have undergone format changes over the years, but their ability to attract a mass audience remains constant. The way news media cover U.S. presidential elections has also evolved; increasing commercial pressures drive heightened emphasis on infotainment, soft news, and electoral strategy—often at the expense of hard news and policy content. Yet little is known about the content of agendas that news professionals set in presidential debates. Through a quantitative content analysis, this study examines 20 years of general election debate questions to determine whether the commercial news values common in today's campaign coverage also influence debate agendas. The findings presented herein suggest not only the presence of these news values in debate agendas but that format and moderator also wield a degree of influence over the content of debate questions.
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