Abstract
The popular cross-class romance films of the 1920s were influenced by two socio-cultural developments: the ‘New Woman’, particularly in the form of the flapper, and the diffusion of the norms of disinterested love within the context of consumerism. The personas of the three female stars discussed here – Mary Pickford, Colleen Moore and Clara Bow – represented variations of the ‘New Woman’. Mary Pickford combined rebellion against, and continuity with, Victorian norms of femininity. Colleen Moore balanced a fun-loving flapper image with sexual reticence. Clara Bow represented the sexually assertive and alluring flapper. All three stars were heroines in cross-class romance films and their personas informed the variations in the plots of those films, but their personas were all accommodated to disinterested love, a norm that confirmed that the freedoms of the New Woman were confined within a class system linked to gender.
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