Abstract
When faced with privatization by the Ontario government, the public educational broadcaster TVOntario took a pro-active stance in the face of the neo-liberal ideology of reduced public expenditure and institutional restructuring. TVO won short-term salvation by embracing market model methods, but in so doing it may have lost its niche as a public educational broadcaster. It now faces two major policy challenges. It must balance its general-audience broadcast arm with its newly refocused educational arm and it must negotiate possible political interference from the imperative to connect the government's newly revised school curricula to its new technology-in-education arm. This paper also situates the TVO example as a rejection of the privatization agenda of the Government of Ontario. Finally, this paper uses the TVO example to raise questions about hybrid models of broadcasting.
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