Abstract
The article considers changes taking place at universities. As a consequence of these changes, universities are not only dedicated to student education or science a, but also proactively respond to stimuli from the external environment. As a result, the University of the Best programme for talented students of the region was created at the University of Silesia in Katowice. The assumption is that the programme will be the response of the University of Silesia in Katowice to the depopulation and brain drain related to this process. The purpose of this study is to present the way the University of the Best operates and the results of surveys carried out during Univeristy’s activities. This programme may be a model solution that will be implemented in other academic centres in the future.
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