Abstract
In today's business environment, characterized by complex questions without clear, black and white answers, business success requires something more of MBA education. Based on nearly 10 years of observation and deep involvement with MBA change efforts, we at the Aspen Institute's Business and Society Program believe nothing short of a new definition of rigor is needed. This new rigor would equip managers with the analytical and conceptual skills to think far outside the gate rather than at the enterprise level, to see new connections between social and environmental challenges on the one hand and firm-level growth and innovation on the other, and to plan far beyond the quarter and into the future. Further, the new rigor would be characterized by a commitment to inquiry, by the opportunity to challenge key assumptions of the MBA canon, and by teaching students how to effectively voice personal and institutional values. While much innovation is currently underway in MBA education, there is enormous potential for courageous faculty to do even more to explore this new rigor in research—and in the classroom.
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