Abstract
<p>This study analyzed an evaluation method on new product design over the internet. The expert evaluation is an essential part in product producing and consuming chain. The research takes the Tai Huoniao website (http://www.taihuoniao.com) as a thinking point, which used scoring on product design works. The research uses the analysis hierarchy process method in product evaluation, adding a quantitative analysis on expert-rating. The method also brings an influence on product design works in evaluating online. It is evident that the weight of criterion over the expert evaluation is strongly influenced consumer’s decision-making. By the way of imposing weight on criterion after expert evaluation, it provides an approach for designer to learn more about how can a new product be assessed on computer screen. The weighting on criterion supports the new product design efficiently. The aim of the research is to evaluate the product design criterion in AHP method so as to meet the consumers’ need.<strong></strong></p>
Highlights
Shopping has been enriched by the surging of internet
We study on the expert rating that would support for product design works shown online, which is an important part in decision making on whether the product would produced or not
In this year, using the evaluating method on the product design works of China-Japan-Korea collaborated workshop, the final work was presented on computer screen, the same as presenting online
Summary
Shopping has been enriched by the surging of internet. more and more people begin to purchase clothes and products online, instead of buy from stores and shops. Compared to buy goods in realistic shops, internet is convenient to most of the consumers, without spacial limitation. It offers a new virtual platform on brand value improvement. The company provides various of internet services for consumers, even regarding the Internet as a new revival tool (Gupta, S., & Gupta S., 2014). Brands offer products and services to consumers effectively (Dewan, Jing, & Seidmann, 2015). On the background of modern scientific and technological network, as a new tool for traditional company, the internet primarily supports product promoting and propagandizing, offering more detailed information about product online
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