Abstract
Nowadays, the giant panda has become a Chinese symbol on the international stage thanks to its uniqueness, positive cultural connotations, and constant effort of “Panda Diplomacy”. In the new media era, new possibilities are opened up for the transformation and reconstruction of the novel image of the panda diplomat. As an international communication platform built by CCTV, the iPanda Channel is characterized by its all-media approach, diverse and globalized content. Combining quantitative and qualitative research, this paper discusses and summarizes the tactics and overseas influences of iPanda, and its impact on boosting China’s diplomatic activities, promoting official and non-government exchanges, shaping the image of a peacefully rising China, and enhancing China’s soft power at the global level.
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