The New Era of Marketing Impact of Social Media Influencers on e-Marketing

Abstract

Abstract— Social networks sites (SNS) is linked all the users over the world, and SNS have great impact on their behaviours, business, and morals. So this paper aims to clarify the new trend of e-marketing through the (SNS) by employing the social media influencers. The importance of research stems from the importance of the e-WOM represented by the activities of social media influencers and their role in enhancing e-marketing, and the research is based on a main hypothesis that the enhancement of marketing campaigns for companies can be effect through the social media influencers by increasing users’ confidence in e-WOM. The researchers concluded to many results, the most important one is showed that there is a statistically significant effect at the level of α ≥ 0.05 for the enhancement of marketing campaigns for companies and the social media influencers by increasing users’ confidence in e-WOM, and they recommended to improve the level of confidence between social media influencers and their followers to enhance the e-marketing activities on SNS.