Abstract

Generation Identity (GI) is at the centre of right-wing politics across Europe. Yet, it does not present itself as a right-wing organisation. In contrast, GI seeks to move from the margins into the centre of civil society. Based on the literature on transnational NGOs’ action repertoires and by situating the discourse of GI with respect to a traditional human rights TNGO, Amnesty International, my qualitative content analysis of the frames of both organisations shows that GI uses the vague language of human rights to formulate its radical right-wing positions in ways that sound familiar with accepted human rights claims. While using similar language, symbols, emotions and performances than Amnesty, GI at the same time promotes an exclusive understanding of human rights based on identity. This allows for a discretionary understanding and application of human rights and, hence, potentially challenges established human rights organisations such as Amnesty because the latter's ability to influence state actors relies on a powerful and strong transnational discourse of human rights as being non-negotiable, indivisible and non-transferable.

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