Abstract
Today Millennials are the main clients of luxury fashion products. This chapter: discusses the Millennial generation, its main traits, consumer behavior and how it affects the luxury fashion industry; analyzes the links and mutual influences between luxury and the Millennials and explains why the attractiveness of this specific target is growing increasingly and how it is redirecting the strategic choices of luxury brand; emphasizes the relevance of sustainable strategies, the role of social media, bloggers, influencers, artistic collaborations, capsules and co-branding in developing exclusive collections that meet new clients’ needs.
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