The new consumer advocates for safer chemicals: mandating healthy products

Abstract

Purpose – The purpose of this paper is to introduce a variety of rationales for adopting a proactive posture related to removing chemicals of concern from consumer products. Design/methodology/approach – The author’s methodology included reviewing existing and proposed international and domestic legislation. The author also reviewed topical literature and numerous scientific studies related to chemicals in consumer products, and undertook a comprehensive review and summary of current advocacy work. Findings – The pace of change legislatively and in the marketplace is rapid in the area of chemicals of concern in consumer products. Companies could mitigate and manage a myriad of risks more effectively by contemplating a proactive approach to removing chemicals of concern from consumer products. Practical implications – Affected industries could maintain or increase market share and reputation by recognizing and responding to growing consumer demand and legislative and supply chain pressures. Social implications – Society could experience health benefits from a reduction or elimination of chemicals of concern. Consumer–corporate relationships could also be strengthened by adoption of the approach suggested. Originality/value – This paper is original in its assessment of the myriad risks facing industry in regards to chemicals of concern. It is also original in proffering a multi-faceted argument which includes viewing the suggested rationales through a gender-based, ethical, legal and market framework.