Abstract
Contents: Foreword, Hamish Pringle Introduction Part I The Interviews: The Questionnaire: Communicating sustainability - the civil society perspective Communicating sustainability - the public sector perspective Communicating sustainability - the supplier perspective Communicating sustainability - the employee perspective Communicating sustainability to customers and consumers Sustainable consumption and the social responsibility of marketers and advertisers Communicating sustainability - the shareholder perspective Communicating sustainability - the media perspective Communicating sustainability - the academic and expert perspective. Part II The Cases: The civil society perspective - best practice cases: Lifebuoy's global handwashing behaviour change programmes Fairtrade comes of age The public sector perspective - best practice cases: German Bio-label The French environmental labelling experiment The supplier perspective - best practice cases: The Tchibo and GIZ worldwide enhancement of social equality (WE) project ROMP - fully traceable organic high fashion The employee perspective - best practice cases: SKF BeyondZero IBM's world community grid - technology solving problems The customer perspective - best practice cases: Cadbury's Dairy Milk goes Fairtrade The Innocent big knit campaign Max burgers, climate on (the) menu Sustainable consumption and the social responsibility of marketers and advertisers - best practice cases: Coop Switzerland sustainability brand communications Puma's clever little bag The shareholder perspective - best practice case: Novo Nordisk integrated reporting The media perspective - best practice case: SAP community network The academic and expert perspective - best practice cases: Research by Professor C.B. Bhattacharya on effectiveness of CSR communication The natural step framework Best practice - two benchmark cases for communicating corporate sustainability: Marks and Spencer's Plan A Interface sustainability communication 'Let's be clear'. Part III Summary and Outlook Index.
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