The new age of faith tourism and Fruska Gora mountain Serbia

Abstract

In general, pilgrimage is a journey from home to a far sacred place for the purpose of spiritual enrichment (Raj, Morpeth, 2007). This paper is concerned with the possibility for development of religious tourism on Fruska Gora mountain. Nowdays, monasteries and sacred objects and places are the pilgrimage destinations for Orthodox and other Christians and religious belivers, in the Serbia. For instance, the Krušedol monastery is one of sixteen Serb's Orthodox monasteries on the Fruška Gora mountain in the northern Serbian province of Vojvodina. The monastery is the legacy of the last Serbian despot family of Srem - Branković. As a form of movement, pilgrimage has always been an active encounter with uncertainty. The main issue of this paper is to emphasize the importance of gaining modern management and marketing strategies and suggests, in order to make better relationship between Orthodox church and religious tourism. Also, the purpose of this paper is to represent this Christian Holy place as strong touristic destinations that are visited by thousands of tourists and pilgrims. The Year of Faith Tourism 2009, hosted by the World Religious Travel Association (WRTA), is a year dedicated to the promotion of and participation in Faith Tourism. All sectors of society are encouraged to become involved including the media, governments, travel providers/suppliers, and people of faith. .