The neural mechanisms of race priming in American politics

Abstract

Abstract What are the psychological mechanisms of racial “dog whistles” in American politics? Literature on race priming in American politics argues when race is primed implicitly, racial biases influence political evaluations, but when race is made salient, individuals can use controlled processing to inhibit automatic biases and abide by egalitarian norms. However, the neural mechanisms underlying these processes have yet to be examined directly. In a 2 × 2 within-groups experiment using functional magnetic resonance imaging, we examine these neural mechanisms. We find brain areas associated with conflict detection, evaluative processing, and controlled processing are more active when race is primed explicitly rather than implicitly, as expected, although we do not find substantial brain activation associated with automatic responses to be more active during implicit than explicit primes. Results are discussed in terms of understanding how racial cues influence political evaluations while considering America’s ever-changing racial norms.