Abstract
This paper researched the network externality in different types of Massively Multiplayer Online Role Playing Games (MMORPGs), found that the network externality is stronger in User-generated MMORPG than in Pre-structured MMORPG, due to the feature of the two types of MMORPGs. The existing of network externality leads to the differences in the game-playing time characteristics of the two types of MMORPGs, the total online time in User-generated game grows faster than its population growth, while the total online time in Pre-structured game exhibits a similar growth pattern with its population. Therefore, the game publisher should take appropriate operation strategy for different types of MMORPGs.
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