Abstract
Environmentally sustainable behavior influences tourists purchasing decisions on whether to engage in sustainable consumption. Based on resource conservation theory and an actor-centric perspective, the current study investigates how and when engaging in environmentally sustainable behavior directly and indirectly affects emotional exhaustion and unneeded behavior. Emotional exhaustion mediates the relationship between environmentally sustainable behavior and unneeded behavior, with moderating effects of environmental concern and perceived environmental knowledge. Using the experience sampling method, data are collected in a10-day questionnaire from 151 tourists in Shanghai. Results from multi-level structural equation modeling show negative impacts of tourist environmentally sustainable behavior on unneeded behavior via emotional exhaustion. The nexus between environmentally sustainable behavior and emotional exhaustion is stronger at low environmental concern and weaker at perceived environmental knowledge. This conclusion may enrich conservation theory and show practical values for tourism policy makers, producers and marketers.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
