The Need for Intelligence about Business and Social Environment

Abstract

In contemporary business environment we face seemingly intractable economic, institutional, technological and social challenges. Intelligence combines many of the most important features of many other concepts; it extends beyond management practices and economics. First of all intelligence is all about trends in the macro environment, changing „rules of the game“, new inventions, politics and other global and regional processes that are important to business. Firstly, the key challenges coming from business and social environment and the need for intelligence are characterized. In further parts the potential of the intelligence function in assuring good knowledge about the trends and important processes taking place in the business and social environment are discussed.