The need for an integrated use of the tools of territorial marketing and branding at the regional and municipal levels of government (for example, the Republic of Bashkortostan)

Abstract

This article substantiates methodological approaches and mechanisms for managing the socio-economic development of depressed territories, aimed at overcoming spatial unevenness of economic growth, asymmetry of economic and social development of regional socio-economic systems, increasing their contribution to the formation of the gross domestic product of the country, ensuring highly effective and competitive development of the economy of regions in the interregional and international division of labor. The purpose of the research is to develop mechanisms for managing the socio-economic development of depressed territories, which are crucial in improving the efficiency and competitiveness of economic and social development of the country's regions, as part of a single reproductive system of the national economy. The study used methods of logical and statistical analysis, systematic approaches to the consideration of phenomena and factors. Based on the example of the Republic of Bashkortostan, methodological approaches and mechanisms for overcoming the crisis state of the economy of depressed territories, ensuring their innovative development through the introduction of advanced equipment and technology into production, increasing the share of knowledge-intensive industries, increasing the role of human capital, providing various benefits and subsidies for the development of new enterprises and productions are proposed. To overcome the crisis state of the economy of depressed territories and ensure their sustainable socio-economic development for the long term, it is necessary to initiate and implement innovative development of these territories on the basis of strengthening state regulation and investment.