Abstract
Today, according to the complexity and extent of the activities of each organization and increasing in the number of organizations and variety of their services, the necessity of using CRM to improve service quality and more deeper relationships with customers in order to satisfy customers and survive in the competitive environment is a purposeful strategy. This targeted approach is divided into three technology branches, which include: Operational CRM which has its sub-categories such as SFA (mechanized sale power) and CSS (types of customer relationship), Analytic CRM: continuing and keeping association through the various way with customer and customer's revisiting the organization Cooperational CRM: Analyzing the data, the result will have direct impact on operational department CRM also has Processes of implementation, which include: CRM design and strategy development, Re-design activities with respect to CRM strategy, Re-engineering work processes and select appropriate software. CRM also has a main model for implementation that this model includes seven basic elements: 1-creating data base 2-analysis 4-Targeting customers 3-Selecting customer 5-Customer relationship marketing 6-priv ate topics 7-measuring
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