The Necessity Of Strategic Leadership In Corporate Sustainability

Abstract

The purpose of this article is to present the necessity of having strategic leadership in business corporations that practice corporate sustainability. There are three areas that corporate sustainability focuses upon: Ecological, sociological, and corporate/business. Corporate sustainability requires strategic leadership in order to interact with these three dynamic and divergent areas. Strategic leaders communicate their vision to their managers and employees and remain in continuous and uninterrupted contact with the former who are dexterously empowered by their leaders to assume supportive roles for the communication of their leaders strategic vision to internal and external stakeholders of the organization. Strategic thinking is utilized by strategic leaders and has to do with the analysis and evaluation of the existing internal and external environments of the organization and that of how changes in both environments can affect the organization. Strategic leaders utilize strategic intent that includes focusing the organizations intention to operate strategically. Flexibility is the ability of strategic leaders to analyze, evaluate, and respond to changes in both the internal and external environment of their organizations. Strategic leaders initiate changes because of the demands that emanate from the external and the internal environments of the organization. Strategic leadership changes are dramatic ones and their implementation requires the integration of vision, flexibility, and the support of the managers of the organization.