Abstract
One of the most outstanding examples of support for worth‐while cultural events by a commercial broadcasting network is the NBC Opera Theater, which was supported largely by NBC for fifteen years. Many people can take opera or leave it alone, and many others set out to avoid it. On the other hand, those who love opera love it with a passion rarely seen in non‐teenagers. However, it was not only for the fans that the NBC Opera Theater was founded, for there is little doubt that there were more opera lovers in the nation in the middle 1960's than there were in the late 1940's—and much of the credit for such an increase must go to this one institution.
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