Abstract
As the NBA grows in popularity across the world, its annual income grows in lockstep with it. The NBA has signed several contracts throughout its history, and these contracts are what keep the NBA alive and well. Although affected by the COVID, the commercial activities of the NBA will not be sluggish because of this. The NBA generates money in a variety of methods, including merchandise, tickets, sponsorship, and live streaming, which enable the NBA to produce billions of dollars. Furthermore, the NBA's management style is one of the reasons for its success. This article starts with the income analysis of the NBA and clarifies the fluctuations and main proportions of income. Based on this, this research analyzes the reasons for the high income of the NBA and the benefits it brings to society and individuals. It can be seen that NBA promotes the spread of American culture, enriches people's lives, and drives the spread of sports culture among young people.
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