Abstract
In 1998, the Chinese Government implemented the NFPP (Natural Forest Protection Program), which included logging restrictions, protected areas, replanting, and a range of other policies aimed at safeguarding the state of the country's forests and reducing the risk of erosion and flooding. A second phase of this program is currently being discussed. In this paper, contingent valuation is used to estimate the WTP (willingness to pay) for maintaining the program among the inhabitants in Heilongjiang Province in northern China. The results show that, even with fairly conservative assumptions, the aggregated WTP for maintaining the program for another five years is some 3.24 billion yuan per year. This can be compared with the current cost of the Program in the province, which is some 1.57 billion yuan per year.
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