Abstract

Abstract: A representative sample of the North Queensland population was interviewed at the end of Phase I of the national media campaign of the National Campaign Against Drug Abuse (NCADA) to ascertain public perception of the campaign. While 93% had heard about the NCADA only 75% had received the booklet which was to be distributed to all households. Respondents were somewhat critical of the booklet and the various television and radio programs. Measured on a scale of 1 (extremely poor) to 6 (extremely good) most components of the media campaign scored just below 4. Thirty percent of respondents said they had gained some information from the booklet. In half this was about the physiological effects of drug abuse and in half about the National Drug Information telephone line. Of the 919 respondents, only 15 had attempted to ring the service and 9 received a satisfactory answer. Most respondents considered that current efforts to control drug abuse were inadequate.

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