Abstract
As part of its research into a National Food Guide (NFG) for the UK, the Health Education Authority reveals an experimental methodology into consumers′ understanding and recall of food‐for‐health information when presented in different ways, as well as a qualitative approach to assess consumer preferences for the format and title of the guide. A parallel, smaller study was undertaken involving health educators. Describes the findings of these studies and finds that the views of consumers and professionals are different in a variety of respects. Concludes with the hope that “The National Food Guide – The Balance of Good Health” will be welcomed by health and nutrition educators and will help reduce misinformation and misunderstanding among consumers.
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