The narratives of geographical indications as commons: a study on Catalan and Swedish cases

Abstract

ABSTRACT There is a growing research that considers the geographical indications (GIs) of agricultural products and foodstuffs as commons. However, narrative approaches exploring this relationship are scarce. This research analyzed stories attached to twelve Catalan and Swedish products within the European Union’s Protected Designation of Origin (PDO), and Protected Geographical Indication (PGI) schemes to map out how narratives of commons are articulated. The analysis raised four key aspects of the narratives of GIs as commons: i) historical constitution; ii) collective efforts as a driving force behind their value; iii) co-responsibility of the community of producers and related actors; and iv) intangible outputs and focus on heritage. The results show that the narratives of GIs as commons have a stronger presence in Catalonia and more clearly address issues of social engagement and cultural heritage than in Sweden. Internal differences were noted in the two countries and some GIs are more commercially oriented and cater for world markets while others are noncommercial and only regionally consumed. The article contributes to the research on GIs, better connecting their complexities throughout their communicative and narrative constitution and articulation as commons.