The Narration of the Relationship between Developments of Memes Culture and the Internet and Analysis of Memes Advantages in Diffuse

Abstract

With the rise of the Internet and the establishment of online social platforms, there are more and more online information exchanges among netizens. As a product of the rise of the Internet, Memes culture has made an indelible contribution to virtual communication. This paper focuses on the development of memes culture and comprehensively describes the development of memes by studying and comparing domestic and overseas kinds of literature. In this article, the development of memes is summarized in three stages, with a summary of three eras of web development. It is divided into the first generation of memes whose main elements are characters, the second generation of memes represented by emojis that imitate faces and expressions, and the third generation of memes with narrative features. The emergence and development of the first, second, and third generations of memes do not correspond to the emergence and development of Web1.0, Web2.0 and Web3.0, but they are inseparable. At the same time, the article analyzes the reasons for the popularity of memes from five aspects: fast communication, narrative, low creation threshold, entertainment and identity. This paper also points out two problems in the development of Memes culture, namely, the weakening and degradation of language expression ability caused by the excessive use of memes, and the proliferation of vulgar online culture caused by the prevalence of memes