Abstract
AbstractIn this article, the author explores how companies leverage the mythology of their ‘Big Data’ as a source of power. Drawing on two case studies from the ‘gig’ economy, the author finds that the mythology of Big Data allows companies to claim a monopoly over truth about their industries, marginalizing external researchers. In doing so, companies position themselves as the only legitimate source of knowledge about labour conditions on their services, granting them influence over their regulatory environment.
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