The myth of the local

Abstract

Debates about the diffusion of international norms have increasingly focused on norm appropriation, highlighting the agency of local actors. The proliferation of international organizations in the Global South raises the question of whether and how they practice local norm appropriation. This article uses ethnographic methods to investigate the appropriation of development norms in an intergovernmental development organization located in Bangladesh. Established theories like localization and sociological institutionalism would expect local actors to allude to a global norm but not to adhere to it. On the contrary, this study finds that, while development organizations may allude to local development norms and dismiss UN-led initiatives as “Western,” their practices remain in line with global concepts such as the Millennium Development Goals and the Human Development Index. These actors perform to localize, but the rhetoric is not matched by their everyday practices. The local therefore functions as a myth.