Abstract
The author offers another perspective of organizational development, a popular approach in the field of administration. He suggests that OD is less a science than an art, and less an art than a magical process between consultant and client. Magic is still a critical part of modern man's mental equipment. The OD consultant's actions and intentions are those of spiritual healer, and his motivations are directed through therapeutic channels. The magical forces of the placebo and doctrinal compliance are two major dimensions of the magic of OD. The article concludes with descriptions of four myths in OD: the myth of the OD discipline, the myth of nonresearchable variables, the myth of newness, and the myth of increased effectiveness.
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