Abstract
This study used advertisements in the Xinxin News, a daily newspaper published in the Republic of China, as its historical material, took the leisure life of modern Chengdu citizens as its research object, and applied the research paradigm of historical anthropology to observe multiple changes in the leisure life of modern Chengdu. It was shown that, on the one hand, advertisements in the newspaper motivated the leisure lifestyle of modern Chengdu citizens, on the other hand, that leisure consumption became a fashionable modern goal actively pursued by Chengdu citizens in their daily lives. This paper discussed the leisure life of modern Chengdu as revealed by advertisements in the Xinxin News and explored the changing trajectory of the social panoramas of modern Chengdu, thus showing how a landlocked city in China started to become an international city in the wave of globalisation that washed over the country.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
