Abstract
Reidenbach and Robin's Multidimensional Ethics Scale (MES), has been tested and employed in a number of applications. This study sought to test the ability of the MES to be extended to examine the ethical standards of cruise ship tourists in Alaska (USA) and Cozumel (Mexico). Based upon the findings of this research, the utility of employing the MES as an instrument to measure ethical standards of tourists may be problematic and, consequently, further testing of the scale is recommended. Overall, 22.4% of respondents (n= 483) did not respond, in part or in whole, to the MES section of the questionnaire. This article will discuss the in-field difficulties experienced by respondents in completing the MES section of the questionnaire.
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