The Іmportance of Management and Marketing in the Context of Modern Business Communications

Abstract

The purpose of the article is to consider topical issues in the field of marketing and management in the context of modern business communications. Due to the current crisis phenomena, challenges and threats, the life of organizations is also changing for the worse. Therefore, the analysis of scientific literature in the field of management, marketing and business communications will be able to raise a certain interest in how to act in crisis situations through crisis management and business communications in times of crisis. The research methodology includes: methods of analysis, synthesis, comparison, generalization and forecasting. The scientific novelty – is to adapt the approaches of scientific management and marketing to modern realities in the field of business communications. The authors also used historical, systemic and informational approaches. Conclusions. The study found that scientific management and marketing, their application in practice, and scientific recommendations are quite effective in modern realities, but need to be adapted to modern business communications, since many negative phenomena of our time have caused transformations in this area and continue to affect this market segment. Therefore, this topic needs to be continued in the area of crisis management and its focus on the current problems of organizations. Key words: management, marketing, business communication, modern challenges, crisis management.