The Moving-IAT

Abstract

Abstract. Accumulated evidence suggests that indirect measures such as the Implicit Association Test (IAT) provide an increment in personality assessment explaining behavioral variance over and above self-reports. Likewise, it has been shown that there are several unwanted sources of variance in personality IATs potentially reducing their psychometric quality. For example, there is evidence that individuals use imagery-based facilitation strategies while performing the IAT. That is, individuals actively create mental representations of their person that fit to the category combination in the respective block, but do not necessarily fit to their implicit personality self-concept. A single-block IAT variant proposed by attitude research, where compatible and incompatible trials are presented in one and the same block, may prevent individuals from using such facilitation strategies. Consequently, for the trait need for cognition (NFC), a new single-block IAT version was developed (called Moving-IAT) and tested against the standard IAT for differences in internal consistency and predictive validity in a sample of 126 participants. Although the Moving-IAT showed lower internal consistency, its predictive value for NFC-typical behavior was higher than that of the standard IAT. Given individual’s strategy reports, the single-block structure of the Moving-IAT indeed reduces the likelihood of imagery-based strategies.