Abstract
ADECADE ago, widely used publication stated that a trading area is district bounded by the selling range of business center . . . trading areas are determined from the point of view of consumer buying habit ... trading areas do not remain fixed forever; they change in accord with business activities of places within the territory. The measurement of retail trading areas and of existing trends of consumer buying habits within the areas is difficult task largely because of the general scarcity of available and useful information. Believing that the data furnished in the 1930 Census of Distribution could be broken down and analyzed in manner that would provide considerable interpretive facts and conclusions, the Boston University Bureau of Business Research made study of Retail Trade within the Boston Market Area. This work has since continued with each successive Census of Distribution, thus affording picture of prevailing changes and trends in the retail structure of the Metropolitan Business Area. Anticipating the I940 census data, which will round out the picture of retail trends over decade, the Bureau has recently conducted field investigation among consumers to supplement and test the conclusions drawn from the census data.'
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
