The motivations and experiences of Australian Football League interstate sport tourists

Abstract

Using a self-complete questionnaire, this paper examines the motivating factors and associated tourism experiences of interstate tourists visiting Western Australia who attended an Australian Football League game. The main motivating factor was ‘achievement’ or the associated feeling they have when their team wins, while the least important was the ‘physical attractiveness of players’. This research also identified, however, that far from being a homogenous group of interstate sport tourists, there were some significant differences in their motivations and commitment towards the sport and/or their club, and their travel plans, based on their main reason for travel.