The Most Integrated Hour in America: Reframing the Organizational Discourses of Church Purpose

Abstract

Religious organizations have increasingly drawn the attention of communication scholars. This interest is due in part to the significant role these organizations have in building social capital – particularly in regard to improving racial/ethnic relations. This potential has remained largely unrealized, however, since the Civil Rights Movement over 50 years ago. Consequently, this study seeks to understand how church pastors frame the ambiguous discourse of organizational purpose. Building on an earlier research phase that included 42 pastoral interviews, this study adds to our understanding of framing practices via three dialectical tensions: integration-segregation, belief-practice, and vertical-horizontal. The analysis also reveals how these dialectics were framed through improbability, double bind, alternation, selection, connection, and transcendence, as well as their impact upon ethnic relationships. Theoretic and practical implications are provided.